Concept:
All great design begins with one thing: a great idea.
This idea is the root of every well produced, beautiful,
or savvy execution.Whether it’s the representation of a
brand by understanding the audience, the consideration
of a books content when creating a cover design, or the
basis of apolitical campaign that goes on to influence
millions.As designers we have the ability to influence a
world that is more aware of and impacted by design than
it realizes.

Objective:
Communicate the premise of graphic design and make it
accessible to everyone,especially non-creatives Create a
product that helps us form a community, collaborate,
and invent, exactly what I believe design intends to do.

Solution:
Create the game of graphic design.A game that allows
everyone, not just designers or creatives, but your younger
brother, your grandma who can’t click a computer mouse
or your best friend who’s an economics major, to better
understand and engage in the creative process.

Nike Fuelband work

Nike Basketball

Concept high end Reebok sub-brand

Brand exploration